By Cosmic Amanda
Founder | Executive Director · she/her
One of my favorite recurring topics on my radio show Hot Local Singles is the creative process. Each artist has such a distinct approach to songwriting, yet there's a universal truth: sometimes you really need to toil away at an idea before it turns into anything, and sometimes the song just flows right out of you.
“Indeed I Do” by singer-songwriter Jaime Tjahaja is a great example of the latter. After receiving news of a friend’s passing, Tjahaja wrote the song in a single sitting, lyrics, chords, melody and all. That the song was seemingly conjured from beyond gives the track an almost dream-state quality. Rather than trying to explain or resolve the grief that inspired it, "Indeed I Do" is content to float around inside it.
That same willingness to embrace the unknown can also be seen in the music video, which debuted during a music video release party Tjahaja held last night at the Ivy Room in Albany. Let's take a look:
Shot around Alameda Point by videographer Edgar Lara of the Ikigai Arts Collective, the video was "born out of a conversation over tea" rather than an elaborate production plan. The pair chose a day to shoot, and Tjahaja agreed to let Lara’s artistic intuition be their guide. The Bay Area's famous fog was ready to play its part too, giving the footage an otherworldly atmosphere that matches the vibe of "Indeed I Do" perfectly. The resulting music video feels like fragments of memory, right down to the haunting vocals of Maya Elise, who never appears in the video, but whose presence looms large.
“Indeed I Do” is about loss, but its video is a testament to the strange ways we find ourselves, our feelings, and our friends through the creative process.
Founder | Executive Director · she/her
I founded BFF.fm in 2013 because I believe in the power of community radio to play an integral role in our local music scene, and that a great Internet station can bring the Bay Area sound to the world.
People look at me sideways when I explain that one day I just decided to start an online radio station. I knew I could figure it out, and today BFF.fm is a vibrant community of talented DJs and dedicated volunteers, working together to make our mission happen!
I’m proud of the impact BFF.fm has had on the community and the opportunities it has afforded our listeners and our DJs. In 4 years we’ve hosted hundreds of bands in studio, presented dozens of local music showcases, and booked local support for touring acts playing larger venues.
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